Their initial apology read, “We are deeply sorry that the picture was taken and we also regret the actual print… Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.” When pressed about how the offensive image even made it past their creative process, H&M told global business news outlet Quartz that, “We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.” I’ll bet my Alexa could have come up with a better response (no offense to her).
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